Welcome to media site of Visit Rovaniemi!

Here you will find all the information to help you plan your story about Rovaniemi the Official Hometown of Santa Claus®. Visit Rovaniemi supports media with all kind of questions related to tourism, unique experiences and specific themes related to the Arctic.

We are keen on hosting media when the topic is related to the seasons of Midnight Sun in Lapland (end of May until mid August) and autumnal Northern Lights (from end of August until end of October).

Principals for media collaborations

Focus on summer and autumn: Visit Rovaniemi focuses its media work on the summer and autumn seasons, the hidden gems of Lapland Finland. In winter, we only carry out carefully selected collaborations.

Core themes: Sustainability, high-end and luxus travelling, experiences for nature lovers, all-year-round Christmas magic

With whom we work: We are happy to cooperate with large publications but also with smaller niche content producers who share our values. We expect high-quality, correct content combined with the passion.

Kindly notice that we try to respond to all inquiries, but priority is given to those whose criteria are met.

Rovaniemi highlights

Rovaniemi is The Official Hometown of Santa Claus®, where the Christmas fairytale can be lived every day of the year. Rovaniemi is an urban city surrounded by arctic nature, where Lappish culture and a wide range of activities meet. Rovaniemi is unique all year round destination in Lapland Finland.

  • Santa Claus & Christmas magic & Santa Claus Village​​
  • Midnight Sun season​
  • Northern Lights​
  • Inspiring local people
  • Arctic capital
  • Sustainability​
  • Luxus in Lapland way

Planning advices

We provide assistance on:

  • Story ideas
  • Itinerary suggestions
  • Interview arrangements
  • Entrance to key attractions
  • Filming permissions
  • Liaison with hotels for special rates for visiting media

Any other support, such as guiding, meals and local transfers, can be discussed based on the planned coverage. Please note Visit Rovaniemi does not provide transportation to and from Rovaniemi.

Filming permissions and Drone usage

Public places and events in Rovaniemi can be filmed and photographed for editorial purposes without a permit. Inside commercial places or attractions, in private areas or commercial events, permissions must be requested in advance. Please mention permission requests when completing Visit Rovaniemi’s Media application.

In Finland the EU drone regulations apply and the updated information is presented on Finnish Transport and Communications Agency Traficom. To fly drone in Rovaniemi area (inc. Santa Claus Village, Santapark, Apukka Resort etc) it’s strickly required to have an official permission from the air traffic control of Rovaniemi airport (EFRO Rovaniemi).

“I deeply recommend to get to know the locals, they have so many stories to tell, interesting ways of living and unique places to visit. Experiencing the Midnight Sun time in Lapland is something magical and the world famous Finnish happiness is best to experience in summer.
And ofcourse meeting Santa Claus is highlight of every visit. For us in Rovaniemi Christmas is a state of mind.”

Salla/ PR and Media Manager
WhatsApp: +358 40 7762418