Visit Rovaniemi

Welcome to the Official Hometown of Santa Claus! Visit Rovaniemi is the Destination Management Organisation (DMO) and the local tourist board of the Rovaniemi region in Lapland, Finland. Below you’ll find information on what we do as a company, staff member presentation as well as our contact and billing details.

Established in 2007, Visit Rovaniemi (Rovaniemi Tourism and Marketing Ltd.) engages in promoting the capital of Lapland, Rovaniemi to visitors around the world, marketing the area, media visits, communications and PR as well as tourist information.

Visit Rovaniemi’s tasks in brief

Uphold and strengthen the “Rovaniemi, the Official Hometown of Santa Claus” brand
Promote Rovaniemi as an international travel destination
Coordinate regional joint marketing efforts
Maintain Rovaniemi a subject in international media
Provide tourist information services for Rovaniemi
Handle sales of tourism related products and services

Sustainable Travel Finland – STF

Visit Rovaniemi as company has been awarded the Visit Finland Sustainable Travel Finland (STF) label, as well as the Biosphere certification. The STF program is designed for tourism areas and businesses, highlighting the company’s commitment to sustainable and responsible tourism. We strongly encourage local Rovaniemi businesses to join the Visit Finland Sustainable Travel Finland program.

Sustainable Travel Finland

Visit Rovaniemi’s Awards and International Recognitions

Visit Rovaniemi is a widely awarded and internationally recognized tourism organization, praised for its innovative marketing, strong brand, and successful tourism development. Rovaniemi – the Official Hometown of Santa Claus – has captured global attention, and Visit Rovaniemi has played a key role in positioning the destination on the international tourism map

Tourism Professional of the year 2025 – Sanna Kärkkäinen (by the Association of Finnish Travel Industry – SMAL)
Sustainable Travel Finland recognition 2025 (by Visit Finland)
European Tourism Stars Award – Best Event Planning Strategy 2025: 1st Place
Most Influential Destination Marketing Organization CEO of the Year Award (EU Business News) 2024 – Sanna Kärkkäinen
Tourism Region of the Year 2023: 1st Place
Christmas Destination of the Year 2023 – World Luxury Travel Awards
Tourism Person of the Year 2023 (by the Finnish Guild of Travel Journalists) – Sanna Kärkkäinen
Metsähallitus Golden Medal of Merit 2018 – For contributions to nature conservation and the sustainable multi-use of natural resources
Best Tourism Organisation of the Year 2017 – Association of Finnish Travel Agents (AFTA): Awarded to Visit Rovaniemi for successful international marketing and strong cooperation with local tourism businesses and the public sector
Communication Act of the Year 2017 (ProCom – The Finnish Association of Communication Professionals) – Awarded for impactful international communications, particularly in achieving results with limited resources
Tourism Company of the Year 2017 (SMAL)
Finnish Municipal Marketing Award 2016
The President of the Republic’s Internationalisation Award 2016 – Granted by President Sauli Niinistö to the City of Rovaniemi and Visit Rovaniemi