0

Who we are and what we do

Welcome to the Official Hometown of Santa Claus! Visit Rovaniemi is the local tourist board of the Rovaniemi region in Lapland, Finland. Below you’ll find information on what we are and do as a company, staff member presentation as well as our contact and billing details.

Visit Rovaniemi - the Rovaniemi region tourist board

Established in 2007, Visit Rovaniemi (Rovaniemi Tourism and Marketing Ltd.) is the local tourist board of the Rovaniemi region in Lapland, Finland. Visit Rovaniemi engages in image marketing, media visits, communications and PR, tourist information and congress marketing (Rovaniemi Congresses).

Visit Rovaniemi's tasks in brief

  • Uphold and strengthen the “Rovaniemi, the Official Hometown of Santa Claus” brand
  • Promote Rovaniemi as an international travel destination
  • Coordinate regional joint marketing efforts
  • Maintain Rovaniemi a subject in international media
  • Provide tourist information services for Rovaniemi
  • Handle sales of tourism related products and services
  • Promote and sell Rovaniemi as a meeting and congress destination (Rovaniemi Congresses)

For more information on what Visit Rovaniemi does and how, please see further down this page.

Santa Claus feeding the birds in his Official Hometown Rovaniemi, Lapland, Finland

Contact details

Street address:
Visit Rovaniemi
Koskikatu 12
96200 Rovaniemi
FINLAND

Telephone:
+358 16 346 270
+358 40 829 0676

Email and online:
info (at) visitrovaniemi.fi
www.visitrovaniemi.fi

Billing details

Business ID (Y-tunnus):
1839934-7

Electronic invoices:
OpusCapita 003718399347
VAT number (Y-tunnus) FI18399347

Email invoices:
rovaniemenmm.FI.P.105959-1 (at) docinbound.com PDF ONLY!

 

Staff

Sanna Kärkkäinen

Managing Director

In charge of:

  • Brand marketing
  • International campaigns
  • Public relations

+358 40 576 3414
sanna.karkkainen (at) visitrovaniemi.fi

visit-rovaniemi-staff-sanna-karkkainen

Janne Pallari

Brand Manager

In charge of:

  • Brand marketing
  • International campaigns
  • Digital marketing

+358 400 479 954
janne.pallari (at) visitrovaniemi.fi

Jenny Silvennoinen

Content Creator

In charge of:

  • International communications
  • Digital marketing
  • Content creating
  • Social media

+358 40 356 0588
jenny.silvennoinen (at) visitrovaniemi.fi

Salla Tauriainen

Media visit and PR Coordinator

In charge of:

  • Media visits & inquiries
  • Tour operator visits
  • Marketing

+358 40 776 2418
salla.tauriainen (at) visitrovaniemi.fi

visit-rovaniemi-staff-salla-tauriainen

Tuuli Kerola

Travel Advisor and Marketer

In charge of:

  • Tourist information
  • Marketing

+358 40 180 6016
tuuli.kerola (at) visitrovaniemi.fi

Annukka Jarkko

Marketing Coordinator

In charge of:

  • Contact Person for Visit Rovaniemi Partner Companies
  • Marketing

+358 40 702 9931
annukka.jarkko (at) visitrovaniemi.fi

visit-rovaniemi-staff-annukka-jarkko

Leena Takalo

Officer of Tourism

In charge of:

  • Tourist information

+358 16 346 270 / +358 40 829 0676
info (at) visitrovaniemi.fi

visit-rovaniemi-staff-leena-takalo

Sari Kalla

Finance & Administration

In charge of:

  • Accounting and finance
  • Administration

+358 44 770 8481
sari.kalla (at) visitrovaniemi.fi

 

Sari Kalla Visit Rovaniemi, Finland

Toni Eskelinen

Content Creation in Cooperation with Visit Rovaniemi

 

+358 40 523 3073
tonieskelinen (at) outlook.com

Visit Rovaniemi Board of Directors

Mr. Esko Määttä, Chairman/ Mr. Antti Määttä, Alternate member
Ms. Merja Majanen, Member/ Ms. Heini-Tuuli Onnela, Alternate member
Ms. Susanne Hulbekkmo, Member/ Mr. Mika Kulmala, Alternate member
Mr. Matti Kuru, Member/ Mr. Veli Moilanen, Alternate member
Mr. Pekka Rinne, Member/ Ms. Tiia Huikuri, Alternate member
Mr. Ilkka Länkinen, Vice chairman/ Ms. Sanna Sandgren, Alternate member

 

What we do

Visit Rovaniemi as a company

Visit Rovaniemi engages in image marketing, media visits, communications and PR, tourist information and congress marketing (Rovaniemi Congresses).

In addition, the company coordinates and commissions joint marketing efforts for the Rovaniemi region. The number of partner companies has already surpassed 200. Partner companies are all shareholders in Visit Rovaniemi, owning a combined stake of 49 per cent. The remaining 51 per cent is owned by the City of Rovaniemi and administered by Rovaniemi Regional Development Agency Ltd.

Besides cooperation with owners and stakeholders, Visit Rovaniemi works closely with other regional tourist boards in Lapland and the Regional Council of Lapland, as well as national organisations Visit Finland and Business Finland. Co-operators also include airlines and national railway operator VR, along with a plethora of international tour operators and national and international media.

Visit Rovaniemi and the City of Rovaniemi were granted the President’s Internationalisation Award by President of Finland Sauli Niinistö in 2016. Visit Rovaniemi also won an international travel marketing award in the European Tourism Stars competition in 2015. In 2017 ProCom, the Finnish Association of Communication Professionals, handed their Communications Activity of the Year award to Visit Rovaniemi. We also won the Tourist Company of The Year 2017 by Association of Finnish Travel Agents AFTA.

Located in the very centre of Rovaniemi, Visit Rovaniemi has six full-time employees. In the office, personal tasks include marketing, congress sales and marketing, media visits, accounting and management. On street level, Rovaniemi Tourist Information serves customers with knowledge of the area and sells a variety of activity tours and other programme services, as well as official Rovaniemi products and souvenirs.

 

Values, vision and mission

Visit Rovaniemi's values

In all its operations Visit Rovaniemi focuses on the values of the Rovaniemi Christmas brand; the element of surprise, creativity, being ever-present, authentic and the living centre for the tale of Santa Claus and Christmas.

The company maintains its values in all of its brand communications, marketing and operative activities and communicates these values actively and utilising multiple channels.

Visit Rovaniemi's vision

Rovaniemi, the hometown of Santa Claus, is the world’s leading Christmas-themed travel destination, and a destination held in high esteem by local inhabitants and tourists alike. The marketing and communications for this renowned holiday, conference and incentive travel destination is managed by Visit Rovaniemi.

Market leadership and the increase in international travel sales has enhanced the travel business to become profitable throughout the year. The travel services implemented on a customer oriented basis are well available and easily purchased through a variety of different channels.

Visit Rovaniemi is an interesting international brand value partner that realises marketing through partnerships. Due to its marketing expertise, marketing of the area and brand partnerships, Visit Rovaniemi is the leading regional organisation for tourism in Lapland and a pioneer in Finland.

Each year, Visit Rovaniemi’s number of shareholder companies grows by 10 % and intermediated sales by 15 %. Visit Rovaniemi operates as a commercially viable hub for regional tourism development, marketing and sales of travel services.

Visit Rovaniemi's mission

Rovaniemi, the Official Hometown of Santa Claus, is the world’s leading Christmas-themed travel destination. Visit Rovaniemi is responsible for ensuring that the brand position is implemented and that the value of the Christmas brand increases.

Visit Rovaniemi is responsible for the cost effective joint marketing of its shareholder companies and the region as well as the brand marketing for the area.

Today we celebrate Finnish Independence Day!🇫🇮 Happy 104th birthday, Finland!🎊

Today we celebrate Finnish Independence Day!🇫🇮 Happy 104th birthday, Finland!🎊

2 days ago
View on Instagram |
1/6
Hold on, Santa Claus is about to take off!✈️🎅🏼

Today Eurowings new direct flight route from Düsseldorf opened and brought the first travelers to Winter Wonderland Rovaniemi. We are happy!😊

Great new openings achieved when working together with @eurowings, @finaviaofficial & @ourfinland🙌🏼

#visitrovaniemi #rovaniemi #ourfinland #eurowings #finavia #onlyinlapland #lapland #arcticcircle #santaclaus #visitfinland
Hold on, Santa Claus is about to take off!✈️🎅🏼

Today Eurowings new direct flight route from Düsseldorf opened and brought the first travelers to Winter Wonderland Rovaniemi. We are happy!😊

Great new openings achieved when working together with @eurowings, @finaviaofficial & @ourfinland🙌🏼

#visitrovaniemi #rovaniemi #ourfinland #eurowings #finavia #onlyinlapland #lapland #arcticcircle #santaclaus #visitfinland
Hold on, Santa Claus is about to take off!✈️🎅🏼

Today Eurowings new direct flight route from Düsseldorf opened and brought the first travelers to Winter Wonderland Rovaniemi. We are happy!😊

Great new openings achieved when working together with @eurowings, @finaviaofficial & @ourfinland🙌🏼

#visitrovaniemi #rovaniemi #ourfinland #eurowings #finavia #onlyinlapland #lapland #arcticcircle #santaclaus #visitfinland

Hold on, Santa Claus is about to take off!✈️🎅🏼

Today Eurowings new direct flight route from Düsseldorf opened and brought the first travelers to Winter Wonderland Rovaniemi. We are happy!😊

Great new openings achieved when working together with @eurowings, @finaviaofficial & @ourfinland🙌🏼

#visitrovaniemi #rovaniemi #ourfinland #eurowings #finavia #onlyinlapland #lapland #arcticcircle #santaclaus #visitfinland

2 days ago
View on Instagram |
2/6
The route from Charles de Gaulle airport in Paris to winter wonderland Rovaniemi is now officially opened!

This winter Air France flies to Lapland Rovaniemi, in the middle of a Christmas fairytale, from Paris! Every new route opened, is another step closer to our winter season recovery.

🇫🇷Cette saison, Air France vous rapproche plus que jamais de la Laponie!🇫🇷

#visitrovaniemi #rovaniemi #airfrance #finavia #finland #ourfinland #onlyinlapland #lapland #arcticcircle
The route from Charles de Gaulle airport in Paris to winter wonderland Rovaniemi is now officially opened!

This winter Air France flies to Lapland Rovaniemi, in the middle of a Christmas fairytale, from Paris! Every new route opened, is another step closer to our winter season recovery.

🇫🇷Cette saison, Air France vous rapproche plus que jamais de la Laponie!🇫🇷

#visitrovaniemi #rovaniemi #airfrance #finavia #finland #ourfinland #onlyinlapland #lapland #arcticcircle
The route from Charles de Gaulle airport in Paris to winter wonderland Rovaniemi is now officially opened!

This winter Air France flies to Lapland Rovaniemi, in the middle of a Christmas fairytale, from Paris! Every new route opened, is another step closer to our winter season recovery.

🇫🇷Cette saison, Air France vous rapproche plus que jamais de la Laponie!🇫🇷

#visitrovaniemi #rovaniemi #airfrance #finavia #finland #ourfinland #onlyinlapland #lapland #arcticcircle

The route from Charles de Gaulle airport in Paris to winter wonderland Rovaniemi is now officially opened!

This winter Air France flies to Lapland Rovaniemi, in the middle of a Christmas fairytale, from Paris! Every new route opened, is another step closer to our winter season recovery.

🇫🇷Cette saison, Air France vous rapproche plus que jamais de la Laponie!🇫🇷

#visitrovaniemi #rovaniemi #airfrance #finavia #finland #ourfinland #onlyinlapland #lapland #arcticcircle

3 days ago
View on Instagram |
3/6
Traveling to Rovaniemi for Christmas and worried about the latest restrictions? This is a touchy subject to us all, so let's keep it civil. 
Let's keep each other and ourselves safe and follow the instructions. Together we can make this season an enjoyable one.❤️

By presenting a valid corona passport or certificate(proof of vaccination series, a negative COVID-19 test carried out up to 72 hours prior to arrival or laboratory test certified recovery from COVID-19 within the past six months), you are allowed to follow through your plans to experience a holiday of your dreams in the magical city of Rovaniemi.

#visitrovaniemi #rovaniemi #ourfinland #onlyinlapland #finland #lapland #suomi #laplandfinland #arcticcircle

Traveling to Rovaniemi for Christmas and worried about the latest restrictions? This is a touchy subject to us all, so let's keep it civil.
Let's keep each other and ourselves safe and follow the instructions. Together we can make this season an enjoyable one.❤️

By presenting a valid corona passport or certificate(proof of vaccination series, a negative COVID-19 test carried out up to 72 hours prior to arrival or laboratory test certified recovery from COVID-19 within the past six months), you are allowed to follow through your plans to experience a holiday of your dreams in the magical city of Rovaniemi.

#visitrovaniemi #rovaniemi #ourfinland #onlyinlapland #finland #lapland #suomi #laplandfinland #arcticcircle

4 days ago
View on Instagram |
4/6
The Arctic Capital of Lapland - Rovaniemi under the magical Northern Sky 💚

Rovaniemi is one of the best places in the world to marvel the Northern Lights, and the local photographers get to enjoy the nights of lovely lights, just few steps or a short drive from the city center. 

This picture is by a local talent @sampulainen 

To join a Northern Lights tour in Rovaniemi and to try out the local way of life - Go to  https://www.visitrovaniemi.fi/see-do/activities/ 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #northernlights #auroraborealis #revotulet #lappi #napapiiri #lapinpääkaupunki #arcticcapital #locallife #localtalent

The Arctic Capital of Lapland – Rovaniemi under the magical Northern Sky 💚

Rovaniemi is one of the best places in the world to marvel the Northern Lights, and the local photographers get to enjoy the nights of lovely lights, just few steps or a short drive from the city center.

This picture is by a local talent @sampulainen

To join a Northern Lights tour in Rovaniemi and to try out the local way of life – Go to https://www.visitrovaniemi.fi/see-do/activities/

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #northernlights #auroraborealis #revotulet #lappi #napapiiri #lapinpääkaupunki #arcticcapital #locallife #localtalent

6 days ago
View on Instagram |
5/6
Dashing through the snow in Rovaniemi Lapland Finland 🥰❄ Ready for December??

We are, and so much happening here in Rovaniemi this week, like Christmas Markets and Concerts have a look: https://www.visitrovaniemi.fi/see-do/events/ 

Picture: Had a wonderful 1st Advent walk to Rovaniemi Local Heritage Museum @rovaniemenkotiseutumuseo 

#rovaniemi #visitrovaniemi #cityofrovaniemi #lapland #laplandfinland #snow #winter #december #christmas #christmasmarket #localheritagemuseum #finland #onlyinlapland

Dashing through the snow in Rovaniemi Lapland Finland 🥰❄ Ready for December??

We are, and so much happening here in Rovaniemi this week, like Christmas Markets and Concerts have a look: https://www.visitrovaniemi.fi/see-do/events/

Picture: Had a wonderful 1st Advent walk to Rovaniemi Local Heritage Museum @rovaniemenkotiseutumuseo

#rovaniemi #visitrovaniemi #cityofrovaniemi #lapland #laplandfinland #snow #winter #december #christmas #christmasmarket #localheritagemuseum #finland #onlyinlapland

1 week ago
View on Instagram |
6/6

Get the best of Rovaniemi in your inbox!

Sign up here to receive email from Rovaniemi for travel information, tips and offers. Please, complete your details below and click ”subscribe”.

* indicates required
Your preferred time of travel to Rovaniemi?