The Santatelevision YouTube channel (www.youtube.com/santatelevision) is produced by Rovaniemi (Lapland, Finland) -based Joulupukki TV Oy. As with tourism of Rovaniemi in Lapland, Santa Claus YouTube channel is growing fast: Santatelevision has been viewed twice as much this year compared to last, and the pace is only accelerating as Christmas approaches, says Tommi Lappalainen, CEO of Joulupukki TV. By mid-December 2017, video views have reached about 70 million.
This Christmas, the new videos on the Santatelevision channel introduce Santa’s reindeer dog and showcase the most beautiful letters he receives at the Santa Claus Main Post Office. Santatelevision channel videos often take place in some of Rovaniemi’s Christmas holiday destinations, such as the Santa Claus Main Post Office at Santa Claus Village on the Arctic Circle.
The most popular videos on the Santatelevision channel are the Santa’s video greetings and stories about his reindeer. The typical video is between 4 and 10 minutes long. Currently, Santatelevision has about 70 different Santa Claus videos, most of them localized in six different languages (English, Finnish, French, Italian, Spanish and Portuguese).
The goal of the Santatelevision YouTube channel is to reach 100 million videos viewed by the end of the year. About half of channel viewers come from Latin or South America (Mexico, Argentina, Brazil, etc.) Other countries where the videos are popular include France (about 14% of viewers), Italy (14%), and Spain (10%). Finns represent only a couple percent of the video views overall.
Santatelevision is one of Finland’s most international YouTube channels. According to the Socialblade network service, which specializes in YouTube channel tracking, the Santatelevision channel has a B+ rating. On a country-specific daily ranking list, Socialblade ranks the Santatelevision YouTube channel between sixth and ninth in Finland.
SANTATELEVISION YOUTUBE CHANNEL FIGURES AND FACTS