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Luxury Action: Luxury Lapland tourism made accessible for families

Luxury Action Ltd, the leaders and pioneers of luxury tourism throughout the Nordics, have created a new tourism concept ‘Authentic Lapland’ which aims to make luxury tours affordable for families, as well as for small groups and the growing market for solo travel.

With its Authentic Lapland brand, Luxury Action is looking to serve new customer segments that appreciate the comfort of premium services yet seek authenticity at a more affordable price point. The company believes that post-Covid tourism will shift from large incentive tours and charters to small groups and a focus on quality time with family and friends. Similarly, as the world re-opens and consumer behaviour shifts, the number of individual travellers is expected to grow dramatically.

Currently, Luxury Action’s focus is a market leaders in designing bespoke tours for high-net-worth individuals throughout the Nordic countries using high levels of expertise and quality of experience. The new brand will focus on operating specifically in Finnish Lapland, positioned as the pioneering incoming tour operator, creating authentic, sustainable (yet affordable) luxury tours for small groups and individuals.

“The industry has been lacking a product for so-called affordable and mid-luxury customers. We have created the Authentic Lapland brand and product family in response to growing demand from these customer segments”, tells Janne Honkanen, CEO of Luxury Action.

“Throughout the product development, we have chosen the services and suppliers based on their authenticity and sustainability, to cherish the values of our company and customers. Our customers wish to learn about the authentic local way of life during their journey with us, and share that information upon their return home. Experiencing new cultures and meeting local people leaves a traveller with a more meaningful post-holiday memory”, Honkanen continues.

https://authenticlapland.com

For further enquiries: Janne Honkanen, tel. +358 44 515 1796

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The beginning of the kayaking season on the Artic Circle 🤩💙

We are halfway through May, daily temperatures varie between +1 and +17 Celcius, and the local water sports companies are getting ready for the season. 

Images by @sampulainen & @roiskeelle

#KesätekemisenkeskusRoiske
#roiskeelle

#Rovaniemi #VisitRovaniemi #arctic #arcticcircle
#LaplandFinland #finnishlapland #napapiiri 
#kayaking #paddling #watersports #activelifestyle #roiskeelle #kajakkimelonta #melonta #Ounasjoki #lapland #melonta
The beginning of the kayaking season on the Artic Circle 🤩💙

We are halfway through May, daily temperatures varie between +1 and +17 Celcius, and the local water sports companies are getting ready for the season. 

Images by @sampulainen & @roiskeelle

#KesätekemisenkeskusRoiske
#roiskeelle

#Rovaniemi #VisitRovaniemi #arctic #arcticcircle
#LaplandFinland #finnishlapland #napapiiri 
#kayaking #paddling #watersports #activelifestyle #roiskeelle #kajakkimelonta #melonta #Ounasjoki #lapland #melonta
The beginning of the kayaking season on the Artic Circle 🤩💙

We are halfway through May, daily temperatures varie between +1 and +17 Celcius, and the local water sports companies are getting ready for the season. 

Images by @sampulainen & @roiskeelle

#KesätekemisenkeskusRoiske
#roiskeelle

#Rovaniemi #VisitRovaniemi #arctic #arcticcircle
#LaplandFinland #finnishlapland #napapiiri 
#kayaking #paddling #watersports #activelifestyle #roiskeelle #kajakkimelonta #melonta #Ounasjoki #lapland #melonta
The beginning of the kayaking season on the Artic Circle 🤩💙 We are halfway through May, daily temperatures varie between +1 and +17 Celcius, and the local water sports companies are getting ready for the season. Images by @sampulainen & @roiskeelle #KesätekemisenkeskusRoiske #roiskeelle #Rovaniemi #VisitRovaniemi #arctic #arcticcircle #LaplandFinland #finnishlapland #napapiiri #kayaking #paddling #watersports #activelifestyle #roiskeelle #kajakkimelonta #melonta #Ounasjoki #lapland #melonta
1 day ago
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Ounasjoki river deltas, bathing in the light of the Midnight Sun. 🥰🌞

The Midnight Sun shines in Rovaniemi through the summer, creating a magical light phenomena for all waterfronts. Have a look at ways to enjoy the Arctic waters of Rovaniemi summer, link in story!

Image with @laplandsafaris 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #arctic #river #ounasjokiriver #ounasjokiriverdeltas #riverdelta #midnightsun #nightlessnight #lappi #keskiyönaurinko #rivercruise #watersports #napapiiri #jokiristeily
Ounasjoki river deltas, bathing in the light of the Midnight Sun. 🥰🌞 The Midnight Sun shines in Rovaniemi through the summer, creating a magical light phenomena for all waterfronts. Have a look at ways to enjoy the Arctic waters of Rovaniemi summer, link in story! Image with @laplandsafaris #rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #arctic #river #ounasjokiriver #ounasjokiriverdeltas #riverdelta #midnightsun #nightlessnight #lappi #keskiyönaurinko #rivercruise #watersports #napapiiri #jokiristeily
4 days ago
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Dear Friends of Santa Claus. ❤ It is May in Lapland Rovaniemi and the snow has gradually disappeared. The ice on lakes is melting, and big chunks of ice is seen flowing downstream in rivers.

The Artic nature is ready to blossom once again after a snowy winter. As we reach the end of May, we can once again say hello to the Midnight Sun. 🌲🌞

Have you experienced the Midnight Sun?

#rovaniemi #visitrovaniemi #visitrovaniemi #rovaniemi #arcticcircle #arctic #lapland #laplandfinland #finland #spring #may #midnightsun #santa #santaclaus #theofficialhometownofsantaclaus
Dear Friends of Santa Claus. ❤ It is May in Lapland Rovaniemi and the snow has gradually disappeared. The ice on lakes is melting, and big chunks of ice is seen flowing downstream in rivers. The Artic nature is ready to blossom once again after a snowy winter. As we reach the end of May, we can once again say hello to the Midnight Sun. 🌲🌞 Have you experienced the Midnight Sun? #rovaniemi #visitrovaniemi #visitrovaniemi #rovaniemi #arcticcircle #arctic #lapland #laplandfinland #finland #spring #may #midnightsun #santa #santaclaus #theofficialhometownofsantaclaus
1 week ago
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3/6
In Finland Rovaniemi, we celebrate Mothersday today 8th of May ❤️

Through these images filled with motherly reindeer love we wish all mothers a wonderful day 🌹

Here in Lapland Finland during May the reindeer begin calving. The reindeer herders stay close by to provide safety to the herd but also to ensure the peace for the calf and its mother to create a bond, a very delicate but vital phase.

Images:  @reindeerjourney @santaclausreindeer @konttaniemenporotila 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #arctic #lappi #napapiiri #suomi #poronvasa #reindeer #reindeercalves #spring #may #kevät #äitienpäivä #mothersday #reindeerbaby #onlyinlapland
In Finland Rovaniemi, we celebrate Mothersday today 8th of May ❤️

Through these images filled with motherly reindeer love we wish all mothers a wonderful day 🌹

Here in Lapland Finland during May the reindeer begin calving. The reindeer herders stay close by to provide safety to the herd but also to ensure the peace for the calf and its mother to create a bond, a very delicate but vital phase.

Images:  @reindeerjourney @santaclausreindeer @konttaniemenporotila 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #arctic #lappi #napapiiri #suomi #poronvasa #reindeer #reindeercalves #spring #may #kevät #äitienpäivä #mothersday #reindeerbaby #onlyinlapland
In Finland Rovaniemi, we celebrate Mothersday today 8th of May ❤️

Through these images filled with motherly reindeer love we wish all mothers a wonderful day 🌹

Here in Lapland Finland during May the reindeer begin calving. The reindeer herders stay close by to provide safety to the herd but also to ensure the peace for the calf and its mother to create a bond, a very delicate but vital phase.

Images:  @reindeerjourney @santaclausreindeer @konttaniemenporotila 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #arctic #lappi #napapiiri #suomi #poronvasa #reindeer #reindeercalves #spring #may #kevät #äitienpäivä #mothersday #reindeerbaby #onlyinlapland
In Finland Rovaniemi, we celebrate Mothersday today 8th of May ❤️ Through these images filled with motherly reindeer love we wish all mothers a wonderful day 🌹 Here in Lapland Finland during May the reindeer begin calving. The reindeer herders stay close by to provide safety to the herd but also to ensure the peace for the calf and its mother to create a bond, a very delicate but vital phase. Images: @reindeerjourney @santaclausreindeer @konttaniemenporotila #rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #arctic #lappi #napapiiri #suomi #poronvasa #reindeer #reindeercalves #spring #may #kevät #äitienpäivä #mothersday #reindeerbaby #onlyinlapland
1 week ago
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4/6
Locate the hottest Rovaniemi Summer terraces! 😎☀🍹 We dare to say Rovaniemi is the most surprising restaurant city especially during the summer:

@amarillorovaniemi 
@cafebar21 
@barzoomit 
@franscherierovaniemi 
@gustav_rovaniemi 
@barhattrick 
@kesaraflasauna (Lapland Hotel Ounasvaara Chalets)
@lapinpanimo 
@loftrovaniemi 
@hostelcafekoti @mokkiterassi
@oliverscorner_rovaniemi 
@oluthuonerovaniemi 
@rokawinebar 
@rosso_rovaniemi 
@sugar_rovaniemi 
@valdemariofficial 

Find the updated list from: https://www.visitrovaniemi.fi/eat-and-drink/2022-summer-terraces/

Images: @cafebar21 @rokawinebar @valdemariofficial @gustav_rovaniemi 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #onlyinlapland #terrace #restaurant #lappi #kesäterde #terde #summer #arcticcircle #napapiiri #finland #kesä #ravintola #kippis #skål #cheers
Locate the hottest Rovaniemi Summer terraces! 😎☀🍹 We dare to say Rovaniemi is the most surprising restaurant city especially during the summer:

@amarillorovaniemi 
@cafebar21 
@barzoomit 
@franscherierovaniemi 
@gustav_rovaniemi 
@barhattrick 
@kesaraflasauna (Lapland Hotel Ounasvaara Chalets)
@lapinpanimo 
@loftrovaniemi 
@hostelcafekoti @mokkiterassi
@oliverscorner_rovaniemi 
@oluthuonerovaniemi 
@rokawinebar 
@rosso_rovaniemi 
@sugar_rovaniemi 
@valdemariofficial 

Find the updated list from: https://www.visitrovaniemi.fi/eat-and-drink/2022-summer-terraces/

Images: @cafebar21 @rokawinebar @valdemariofficial @gustav_rovaniemi 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #onlyinlapland #terrace #restaurant #lappi #kesäterde #terde #summer #arcticcircle #napapiiri #finland #kesä #ravintola #kippis #skål #cheers
Locate the hottest Rovaniemi Summer terraces! 😎☀🍹 We dare to say Rovaniemi is the most surprising restaurant city especially during the summer:

@amarillorovaniemi 
@cafebar21 
@barzoomit 
@franscherierovaniemi 
@gustav_rovaniemi 
@barhattrick 
@kesaraflasauna (Lapland Hotel Ounasvaara Chalets)
@lapinpanimo 
@loftrovaniemi 
@hostelcafekoti @mokkiterassi
@oliverscorner_rovaniemi 
@oluthuonerovaniemi 
@rokawinebar 
@rosso_rovaniemi 
@sugar_rovaniemi 
@valdemariofficial 

Find the updated list from: https://www.visitrovaniemi.fi/eat-and-drink/2022-summer-terraces/

Images: @cafebar21 @rokawinebar @valdemariofficial @gustav_rovaniemi 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #onlyinlapland #terrace #restaurant #lappi #kesäterde #terde #summer #arcticcircle #napapiiri #finland #kesä #ravintola #kippis #skål #cheers
Locate the hottest Rovaniemi Summer terraces! 😎☀🍹 We dare to say Rovaniemi is the most surprising restaurant city especially during the summer:

@amarillorovaniemi 
@cafebar21 
@barzoomit 
@franscherierovaniemi 
@gustav_rovaniemi 
@barhattrick 
@kesaraflasauna (Lapland Hotel Ounasvaara Chalets)
@lapinpanimo 
@loftrovaniemi 
@hostelcafekoti @mokkiterassi
@oliverscorner_rovaniemi 
@oluthuonerovaniemi 
@rokawinebar 
@rosso_rovaniemi 
@sugar_rovaniemi 
@valdemariofficial 

Find the updated list from: https://www.visitrovaniemi.fi/eat-and-drink/2022-summer-terraces/

Images: @cafebar21 @rokawinebar @valdemariofficial @gustav_rovaniemi 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #onlyinlapland #terrace #restaurant #lappi #kesäterde #terde #summer #arcticcircle #napapiiri #finland #kesä #ravintola #kippis #skål #cheers
Locate the hottest Rovaniemi Summer terraces! 😎☀🍹 We dare to say Rovaniemi is the most surprising restaurant city especially during the summer: @amarillorovaniemi @cafebar21 @barzoomit @franscherierovaniemi @gustav_rovaniemi @barhattrick @kesaraflasauna (Lapland Hotel Ounasvaara Chalets) @lapinpanimo @loftrovaniemi @hostelcafekoti @mokkiterassi @oliverscorner_rovaniemi @oluthuonerovaniemi @rokawinebar @rosso_rovaniemi @sugar_rovaniemi @valdemariofficial Find the updated list from: https://www.visitrovaniemi.fi/eat-and-drink/2022-summer-terraces/ Images: @cafebar21 @rokawinebar @valdemariofficial @gustav_rovaniemi #rovaniemi #visitrovaniemi #lapland #laplandfinland #onlyinlapland #terrace #restaurant #lappi #kesäterde #terde #summer #arcticcircle #napapiiri #finland #kesä #ravintola #kippis #skål #cheers
1 week ago
View on Instagram |
5/6
Looking for the perfect Lapland Summer Activities? 😍🌞 We got them!

How about golf under the Midnight Sun of Lapland, a sneak peek into life of a reindeer herder, or an adventure hiking with huskies? Or what would you say about cruising on Arctic rivers, and ending up on the most instagrammable island in Finland?

Fun fact: The summer golf course in Rovaniemi Lapland Finland was opened on the 5th of May 2022, and breaking records again – this is the earliest opening ever. All the fairways are opened straight to the summer greens. 

Sharing experiences by: @huskyparkarcticcircle @santaclausgolf @sieriporosafaris @laplandsafaris 

#rovaniemi #visitrovaniemi #lapland #finland #laplandfinland #arcticcircle #huskysafari #reindeer #rivercruise #golf #summer #midnightsun #arcticsummer #laplandactivities #arcticactivities #lappi #kesä #napapiiri
Looking for the perfect Lapland Summer Activities? 😍🌞 We got them!

How about golf under the Midnight Sun of Lapland, a sneak peek into life of a reindeer herder, or an adventure hiking with huskies? Or what would you say about cruising on Arctic rivers, and ending up on the most instagrammable island in Finland?

Fun fact: The summer golf course in Rovaniemi Lapland Finland was opened on the 5th of May 2022, and breaking records again – this is the earliest opening ever. All the fairways are opened straight to the summer greens. 

Sharing experiences by: @huskyparkarcticcircle @santaclausgolf @sieriporosafaris @laplandsafaris 

#rovaniemi #visitrovaniemi #lapland #finland #laplandfinland #arcticcircle #huskysafari #reindeer #rivercruise #golf #summer #midnightsun #arcticsummer #laplandactivities #arcticactivities #lappi #kesä #napapiiri
Looking for the perfect Lapland Summer Activities? 😍🌞 We got them!

How about golf under the Midnight Sun of Lapland, a sneak peek into life of a reindeer herder, or an adventure hiking with huskies? Or what would you say about cruising on Arctic rivers, and ending up on the most instagrammable island in Finland?

Fun fact: The summer golf course in Rovaniemi Lapland Finland was opened on the 5th of May 2022, and breaking records again – this is the earliest opening ever. All the fairways are opened straight to the summer greens. 

Sharing experiences by: @huskyparkarcticcircle @santaclausgolf @sieriporosafaris @laplandsafaris 

#rovaniemi #visitrovaniemi #lapland #finland #laplandfinland #arcticcircle #huskysafari #reindeer #rivercruise #golf #summer #midnightsun #arcticsummer #laplandactivities #arcticactivities #lappi #kesä #napapiiri
Looking for the perfect Lapland Summer Activities? 😍🌞 We got them!

How about golf under the Midnight Sun of Lapland, a sneak peek into life of a reindeer herder, or an adventure hiking with huskies? Or what would you say about cruising on Arctic rivers, and ending up on the most instagrammable island in Finland?

Fun fact: The summer golf course in Rovaniemi Lapland Finland was opened on the 5th of May 2022, and breaking records again – this is the earliest opening ever. All the fairways are opened straight to the summer greens. 

Sharing experiences by: @huskyparkarcticcircle @santaclausgolf @sieriporosafaris @laplandsafaris 

#rovaniemi #visitrovaniemi #lapland #finland #laplandfinland #arcticcircle #huskysafari #reindeer #rivercruise #golf #summer #midnightsun #arcticsummer #laplandactivities #arcticactivities #lappi #kesä #napapiiri
Looking for the perfect Lapland Summer Activities? 😍🌞 We got them! How about golf under the Midnight Sun of Lapland, a sneak peek into life of a reindeer herder, or an adventure hiking with huskies? Or what would you say about cruising on Arctic rivers, and ending up on the most instagrammable island in Finland? Fun fact: The summer golf course in Rovaniemi Lapland Finland was opened on the 5th of May 2022, and breaking records again – this is the earliest opening ever. All the fairways are opened straight to the summer greens. Sharing experiences by: @huskyparkarcticcircle @santaclausgolf @sieriporosafaris @laplandsafaris #rovaniemi #visitrovaniemi #lapland #finland #laplandfinland #arcticcircle #huskysafari #reindeer #rivercruise #golf #summer #midnightsun #arcticsummer #laplandactivities #arcticactivities #lappi #kesä #napapiiri
2 weeks ago
View on Instagram |
6/6

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