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Ambassadors to Reach More than 100 million Audience – Rovaniemi’s Unique Summer Got Tremendous Boost

Held second time in summer 2019, Rovaniemi Summer Ambassador –campaign reached approximately 105 million audience around the world. Youtube and Instagram star Amro Maskoun brought the greatest single audience by his 42 630 000 reach.

The title “city that never sleeps” should never have gone to New York. Rovaniemi in Finnish Lapland has a much stronger case, at least in summer, writes journalist Declan Harte after visiting Rovaniemi for three days in June. Harte was one of Rovaniemi Summer Ambassadors in summer 2019. Altogether 16 influencers and medias visited Rovaniemi during the season of the Midnight Sun in June and July bringing Rovaniemi multi-million audience for example in Turkey, China, France and India. To all ambassadors, the Midnight Sun was the most impressive experience.

“The campaign was organized together with local companies. We’re pleased with the results. In addition to Rovaniemi Summer Ambassador –campaign, we also got good signals for Rovaniemi summer from digital marketing campaign that was targeted to Spain and Italy for audiences interested in Lapland”, says Sanna Kärkkäinen, CEO of Visit Rovaniemi.

According to Kärkkäinen, influencer marketing is numerically the most cost-effective way to make destination marketing. It boosts image of Rovaniemi and gets people to give recommendations.

Keskiyön aurinko Rovaniemi Lappi

Lyon-based Instagram-star Amro Maskoun (@amr_maskoun) was the most impressive influencer in numbers. The sum of all his viewed Instagram stories, posts and vlog numbers to 42 million. On average, each of his Instagram story were viewed 270 000 times. Other remarkable success’ came from Instagram-influencer Arian Zamani (6 million reach), from Turkish Özlem Tuncan and her tv-show (circulation 20 million), and from Indian actress and vlogger Barkha Singh with her 2 million reach. The other ambassadors were for example Chinese Weibo-star Bobo Fok, Canadian freelance-journalist Barbara Woolsey and Russian photographer Alex Mazurov. The campaign was cost-effective: CPM (cost per mille) was only 0,1€.

Beyond Arctic’s boys took visitors to photograph the best landscapes in Rovaniemi, they went floating into a wilderness lake with Safartica and learned the lives of Alaskan huskies in Bearhill Husky kennel”, explains Salla Tauriainen, media host and PR host of Visit Rovaniemi.

Rovaniemi summer has plenty to offer for Rovaniemi Summer Ambassadors and the campaign will continue next year, says Tauriainen. The number of invited influencers will be less but they will stay longer so that they have enough time to experience the Lappish easy-going lifestyle to the fullest extent.

“Part of the local companies have taken the development of Rovaniemi summer seriously. Last summer the visitors fell in love especially with genuine guides who showed them the local lifestyle”, Tauriainen continues.

In 2019, Rovaniemi Summer Ambassadors were charmed by the Midnight Sun, Lapland’s clear nature and friendly people.

 

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Have you visited Ranua? It is a popular day trip destination from Rovaniemi since it is easy to reach by bus or car. The town is especially known for the wildlife park @ranuazoo where you can find the only polar bears in Finland! 🤍 If you wish to stay overnight you can do that for example in the glass igloos at @arcticfoxigloos 😍

#visitrovaniemi #visitlapland #visitranua #visitfinland #ranuazoo #finland #rovaniemi #onlyinlapland #glassigloo
Have you visited Ranua? It is a popular day trip destination from Rovaniemi since it is easy to reach by bus or car. The town is especially known for the wildlife park @ranuazoo where you can find the only polar bears in Finland! 🤍 If you wish to stay overnight you can do that for example in the glass igloos at @arcticfoxigloos 😍

#visitrovaniemi #visitlapland #visitranua #visitfinland #ranuazoo #finland #rovaniemi #onlyinlapland #glassigloo
Have you visited Ranua? It is a popular day trip destination from Rovaniemi since it is easy to reach by bus or car. The town is especially known for the wildlife park @ranuazoo where you can find the only polar bears in Finland! 🤍 If you wish to stay overnight you can do that for example in the glass igloos at @arcticfoxigloos 😍

#visitrovaniemi #visitlapland #visitranua #visitfinland #ranuazoo #finland #rovaniemi #onlyinlapland #glassigloo

Have you visited Ranua? It is a popular day trip destination from Rovaniemi since it is easy to reach by bus or car. The town is especially known for the wildlife park @ranuazoo where you can find the only polar bears in Finland! 🤍 If you wish to stay overnight you can do that for example in the glass igloos at @arcticfoxigloos 😍

#visitrovaniemi #visitlapland #visitranua #visitfinland #ranuazoo #finland #rovaniemi #onlyinlapland #glassigloo

2 days ago
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Metal band @syphonvision_official  from Rovaniemi took their music video production to another level as they played to the beat of @arcticlaplandrally .
To be continued! 🤩🎸🎶🔥

photos: @mika.pietrus 
concept: @_melemedia 

#visitrovaniemi #rovaniemi #arcticlaplandrally #lapland #finland #arcticcircle
Metal band @syphonvision_official  from Rovaniemi took their music video production to another level as they played to the beat of @arcticlaplandrally .
To be continued! 🤩🎸🎶🔥

photos: @mika.pietrus 
concept: @_melemedia 

#visitrovaniemi #rovaniemi #arcticlaplandrally #lapland #finland #arcticcircle
Metal band @syphonvision_official  from Rovaniemi took their music video production to another level as they played to the beat of @arcticlaplandrally .
To be continued! 🤩🎸🎶🔥

photos: @mika.pietrus 
concept: @_melemedia 

#visitrovaniemi #rovaniemi #arcticlaplandrally #lapland #finland #arcticcircle

Metal band @syphonvision_official from Rovaniemi took their music video production to another level as they played to the beat of @arcticlaplandrally .
To be continued! 🤩🎸🎶🔥

photos: @mika.pietrus
concept: @_melemedia

#visitrovaniemi #rovaniemi #arcticlaplandrally #lapland #finland #arcticcircle

4 days ago
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Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland
Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland
Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland
Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland
Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland
Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland
Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland 
@happyfox.fi 
@apukkaresort 
@roliveira33 
@vertsuweeruska 
@arctictreehousehotel 
@sunnysafarifinland 

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland

Monday evening well spent browsing these amazing moments from last weekend 😍💚

Pictures tagged to #visitrovaniemi by:

@onedayinlapland
@happyfox.fi
@apukkaresort
@roliveira33
@vertsuweeruska
@arctictreehousehotel
@sunnysafarifinland

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #auroraborealis #northernlights #nightphotography #sky #winter #snow #arcticcircle #arctic #onlyinlapland

5 days ago
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Heading for new week ❄🤗 follow the snowy trails of guide Sanni at @bearhillhusky 

#Rovaniemi #visitrovaniemi #laplandfinland #lapland #husky #arctic #arcticcircle #finland #huskysafari #nature #winter #snow

Heading for new week ❄🤗 follow the snowy trails of guide Sanni at @bearhillhusky

#Rovaniemi #visitrovaniemi #laplandfinland #lapland #husky #arctic #arcticcircle #finland #huskysafari #nature #winter #snow

6 days ago
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WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM
WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki 

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr 

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM

WOW What a race 🤩❄❄❄❄ Snowy Arctic action in @arcticlaplandrally 2022

The results are in and the adrenaline heroes of 2022 are as follows, Congratulations to you all:

Tulokset ovat selvillä, ja Arktisen lumen selättivät Rovaniemellä 2022 seuraavat kuljettajat, onnittelut kaikille voittajille:

57. Arctic Lapland Rally winners / voittajat:

SM1: 1. Emil Lindholm 2. Egon Kaur 3. Mikko Heikkilä

SM2: 1. Miikka Vuokila 2. Erno Kinnunen 3. Juha Pasanen

SM3. 1. Roope Korhonen 2. Ville Ruokanen 3. Lauri Joona

SM4. 1. Toni Herranen 2. Kristian Nieminen 3. Benjamin Korhola

SM5. 1. Leevi Lassila 2. Jere Pensas 3. Miko Kiminki

Pictures by / Upeat kuvat nappasi Taneli Niinimäki / AKK @tnphotogr

#rovaniemi #visitrovaniemi #arcticcircle #arcticlaplandrally #rallinsmsarja #lapland #laplandfinland #finland #mrautiooy #lappi #winter #rally #finland #wrc #ralliSM

1 week ago
View on Instagram |
5/6
Ahh weekend is finally here 🤗❣️❄️ Let's enjoy the winter @santaclausoffice style!

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #onlyinlapland #santa #santaclaus #santaclausoffice #winter #snow

Ahh weekend is finally here 🤗❣️❄️ Let's enjoy the winter @santaclausoffice style!

#rovaniemi #visitrovaniemi #lapland #laplandfinland #finland #arcticcircle #onlyinlapland #santa #santaclaus #santaclausoffice #winter #snow

1 week ago
View on Instagram |
6/6

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