Welcome to blooming Rovaniemi

#RovaniemiSummerAmbassador – Experience the Arctic Summer-Life, a once-in-a-lifetime adventure in the city of Rovaniemi, located at the edge of the world in Finnish Lapland. Here, the magnificent and almighty midnight sun makes it easy to tune your mood into total summer-madness. The first ambassadors will arrive in a few days.

What is it?

Is a chance for 21 people to experience the Arctic summer in Rovaniemi, Finnish Lapland.

#RovaniemiSummerAmbassador is an invitation to experience and explore Rovaniemi, Santa Claus’ Official Hometown, in summer time & use your creativity under our out of ordinary light conditions. For three nights, the ambassadors have a chance to wander and marvel at our white nights created by the midnight sun.

The challenge is for social media influencers, journalists & new media journalists who want to send their greetings all around the globe from a distant place, while taking part of a rare summer adventure under the magnificent Arctic midnight sun.

Rovaniemi’s summers are short but intense, and we offer you three different experiences set by the summer month’s ever-changing nature. In June the sun never sets, when you can be favoured by sunlight 24/7 in a traditional Finnish cottage by the river. July is full of lively urban culture, all kinds of events, and word-class food. August comes with darker nights and the beginning of a magical northern light season.

How is Rovaniemi summer?

Midnight sun Rovaniemi Summer Ambassador in Lapland Finland

Husky Kennel Tour in Rovaniemi Summer Ambassador campaign 2018 Lapland Finland

Rovaniemi, a city best-known for being a true winter wonderland, has a miraculous summer that had – until now – been a well-kept secret. The campaign offers an opportunity to be among the first people to discover the wonders of Arctic nature from a box seat.

Here you can’t really separate  night from day as the sun never fells beyond the horizon in these latitudes during the summer. In addition to extraordinary, natural light conditions, Arctic summer days come with a fresh breeze, absolute greenness of the surrounding wilderness, clean natural waters – and of course, Finnish summer madness.

Being a rather small city, Rovaniemi can treat you not only with a myriad of activities, but also with a chance to relax. It’s up to you to choose which one you want to become: summer-crazy or summer-lazy.

The Rovaniemi Summer Ambassadors 2018

Revv Motoring, Singapore 3.- 8.6.2018

Singapore’s only Motoring and Lifestyle Video Magazine

Newsweek Polska – Jacek Pawlicki 14.-17.6.2018

Jacek is a Polish journalist and photographer in Newsweek Polska. His Rovaniemi articles will be published on paper edition and online version of Newsweek Polska.

Sally Meeson, 9.-12.7.2018

Freelance journalist and owner of Boutique Media House – www.boutiquemediahouse.com

Je Papote, 9.-12.7.2018

A French blogger living in Enontekiö, Finland – www.je-papote.com

Eileen W. Cho, 10.-13.6.2018

Eileen W. Cho is a 25 year old Korean American photographer and journalist. Her Rovaniemi articles will be published on Hello Giggles and several other magazines. www.eileenwcho.com

Federica Di Nardo, 25.-28.6.2018

Federica is an Italian blogger and instagrammer – www.federicadinardo.com

Ester Cuni & Marco Hernández Luis (Marco stories), 13.-16.7.2018

Instagrammer and blogger couple from Spain – www.tripoftwo.com

Susan Jose, Hindustan Times, 12.-17.7.2018

Susan is an Indian journalist working for Hindustan Times. She has also IG account @coffeekindofpeople.

Each Ambassador Will:

Spend three nights in one of the followings:


Every visit includes:


Additional experiences: (According to availability & interest)

…And many more! We can provide a wide range of activities tailored according to your preferences.


Eat & enjoy experiences – in local style (according to availability): 

Please note that the package doesn’t include flights, but we’re glad to help you organizing your arrival. Financial support for flights negotiable.

Lapland Hotels Ounasvaara Chalets in summer
Lapland Hotels Ounasvaara Chalets
Arctic Light Hotel
Arctic Light Hotel
Santa's Igloos Arctic Circle in Rovaniemi Lapland Finland
Santa’s Igloos Arctic Circle

We offer the playground, you create the play

Rovaniemi area offers authentic and unique surroundings for creating content for your media channels. We (@visitrovaniemi) wish to be tagged in to your posts and see the outcomes of your creativity on our social media channels (Instagram, Facebook and Twitter). Also, we’ll appreciate the use of our hastags #RovaniemiSummerAmbassador, #visitrovaniemi, #rovaniemi in your publications.

Please note that to be eligible we would like to know your style, your channels, and a little bit of your personality, just to be sure that the chemistry is there.

For more information:
Ms. Salla Tauriainen, salla@visitrovaniemi.fi

The application period has ended

Thank you for all the applicants! The Rovaniemi Summer Ambassadors will be chosen by the end of March 2018.

In co-operation with:

Lapland Hotels Ounasvaara Chalets in Rovaniemi, Lapland, Finland

Arctic Hotel Collection in Rovaniemi Summer Ambassador 2018 campaign

Santa's Igloos Arctic Circle

Europcar rental car in Rovaniemi Lapland Finland

Roll Outdoors mountainbiking excursions in Rovaniemi Lapland Finland

Safartica summer activities in Rovaniemi, Lapland, Finland

Frans and Cgerie restaurant in Rovaniemi, Finnish Lapland

Beyond Arctic in Rovaniemi, Lapland, Finland

Arctic Emotions in Rovaniemi, Lapland, Finland