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Visit Finlandin Neighbour in the North – Museokampanjasta suuri hitti Venäjällä

I wish I was in Finland lake_w_sanna mander Visit Finland

Kuva: Sanna Mander

Business Finland uutisoi aiemmin tänään 10.12.2020 kuinka ”Venäläiset ovat tunnetusti kulttuurin ystäviä ja suurkuluttajia – mutta miten saada itänaapurin asukkaat tutustumaan Suomen kulttuuritarjontaan tilanteessa, jossa raja on kiinni ja fyysinen käynti Suomessa mahdoton? Visit Finland on tarjonnut suurelle venäläisyleisölle ratkaisun – suomalaisten museoiden virtuaalikierrosten muodossa.”

Rovaniemen kulttuurikohteet olivat mukana kun kampanjan ensimmäinen osuus käynnistyi johtavassa venäläisessä sosiaalisessa mediassa ”Odnoklassniki.ru” alkukesästä 2020. Arktikum tiedekeskus ja museo sekä Kulttuuritalo Korundi olivat seitsemän muun museon kanssa mukana. Kampanja sai еrittäin lämpimän vastaanoton Venäjällä sekä videoiden katselumäärien että mediaosumien muodossa, Business Finland uutisoi,

Kampanjan toinen osuus alkoi marraskuun lopussa ja päättyi maanantaina 7.12.2020 ja tällä kertaa mukana oli myös toinen Venäjän some-jätti – ”VKontakte.ru”. Kokonaisuudessa Neighbour in the North -kampanjassa mukana olleet yhteensä 16 museota ovat saaneet yli kuusi miljoonaa katselua, ja kampanja, PR-työt mukaan lukien, on saavuttanut mainosarvoa yli 82 000 euroa.

Arktikum tiedekeskus ja museo osallistui Neighbour in the North -kampanjaan ”Your virtual introduction to life in the north” -videollaan.

Avaa silmäsi arktiselle museolle ja tiedekeskukselle Arktikumille. Tämä virtuaalinen kokemus johdattaa sinut kokemaan pohjoisen luonnon, -kulttuurin sekä -historian läheltä. Kierroksen jälkeen omaat syvemmän tuntemuksen arktisesta alueesta.

Toinen osallistuja Kulttuuritalo Korundi johdattaa sinut  löytöretkelle vaihtoehtoisten ja rohkeiden pohjoisten näkökulmien kautta nykytaiteen maailmaan. 

Koe Kultturitalo Korundi virtuaalisesti. Korundin toiminta rakentuu kahden kansallisesti tärkeän ja kansainvälisesti tunnustetun organisaation toiminnasta: Se on Rovaniemen taidemuseon ja Lapin kamariorkesterin koti,

Linkki kaikkiin  OK.ru videoihin.

Linkki Visit Rovaniemen aiempaan kansainväliseen uutiseen Rovaniemen virtuaalisista kulttuurikohteista.

Lisätietoja:

Visit Rovaniemi
Sanna Kärkkäinen, Toimitusjohtaja, sanna (at) visitrovaniemi.fi, +358 40 576 3414

Takaisin uutislistaukseen

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Happy weekend from Rovaniemi! #visitrovaniemi #arcticcircle #weekendvibes #visitfinland #lapland
Happy weekend from Rovaniemi! #visitrovaniemi #arcticcircle #weekendvibes #visitfinland #lapland
5 päivää sitten
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Warning! The ice on rivers and lakes is not thick enough for walking at the moment. Please, stay safe in the arctic environment #visitrovaniemi #ice
Warning! The ice on rivers and lakes is not thick enough for walking at the moment. Please, stay safe in the arctic environment #visitrovaniemi #ice
6 päivää sitten
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2/6
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
Happy Thanksgiving Day! We are grateful of the beautiful nature in Lapland and the four seasons; Northern Lights, Midnight sun at summer time, snowy winter, Autumn colours and wonderful spring time. We are also greatulf of the kind local people who are always eager to meet and help the visitors coming to our arctic city. What are you grateful of? #visitrovaniemi #Thanksgiving #arcticcircle #grateful #visitlapland #visitfinland
6 päivää sitten
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3/6
One month to Christmas! We are getting excited here at the Arctic Circle @santaclausoffice #visitrovaniemi #rovaniemichristmas #arcticcircle #santaclaus #christmas #santaclausoffice
One month to Christmas! We are getting excited here at the Arctic Circle @santaclausoffice #visitrovaniemi #rovaniemichristmas #arcticcircle #santaclaus #christmas #santaclausoffice
6 päivää sitten
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4/6
A month from now another exciting Live Stream will be available! The 23th of December Santa Claus will start his annual journey from Arctic Circle and travels across the world. You can join the free event at the Santa Claus Village or via Live Stream. Stay tuned.... @santaclausoffice @santaclausreindeer #visitrovaniemi #rovaniemichristmas #santaclaus #christmas #VisitFinland #lapland #santaclausisonhisway
A month from now another exciting Live Stream will be available! The 23th of December Santa Claus will start his annual journey from Arctic Circle and travels across the world. You can join the free event at the Santa Claus Village or via Live Stream. Stay tuned.... @santaclausoffice @santaclausreindeer #visitrovaniemi #rovaniemichristmas #santaclaus #christmas #VisitFinland #lapland #santaclausisonhisway
7 päivää sitten
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5/6
Cold and crispy winter day in Rovaniemi #visitrovaniemi #winter #winterwonderland #visitfinland #lapland
Cold and crispy winter day in Rovaniemi #visitrovaniemi #winter #winterwonderland #visitfinland #lapland
1 viikko sitten
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