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Happiness from Finland -projekti tuo tunnettuutta Rovaniemelle USA:n markkinoilla

12.2.2021

Visit Rovaniemi on mukana Visit Finlandin järjestämässä Happiness from Finland -projektissa, jonka tarkoituksena on lisätä tunnettuutta suomalaisille brändeille Yhdysvaltain markkinoilla. Kampanja käsittää virtuaalisia seminaareja, PR-tilaisuuksia, mediamatkoja sekä USA:n markkinoilla jaettavia lehdistötiedotteita. Projektissa on Visit Rovaniemen lisäksi Lapin alueelta mukana Arctic TreeHouse Hotel.

Kampanja on jo nyt tavoittanut Yhdysvalloissa valtavan yleisön, ja erityisesti Rovaniemi-aiheiset sisällöt ovat saavuttaneet merkittäviä näkyvyyksiä mediassa. Tähän asti Rovaniemi-sisältöä julkaisseiden medioiden yhteenlaskettu kuukausittainen vierailumäärä (UVPM, Unique Visitors Per Month) on yli 369 miljoonaa. Alla vain muutama uutisnosto USA:n markkinoilta yhdessä kuukausittaisten vierailumäärien kanssa.

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Psst… Tilaa Rovaniemen matkailuvinkit sähköpostiisi niin saat parhaat vinkit ja edullisimmat tarjoukset!

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