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Arctic Rally Finland Powered By Capitalbox houkutteli miljardien yleisön jo ennen kisan starttia

 

Tapahtuman potentiaalinen uutismediatavoittavuus globaalisti jo ennen tapahtuman käynnistämistä, oli miljardiluokkaa. Tapahtuman saama kansainvälinen kiinnostus ja medianäkyvyys oli jo ennen kisaa verrannollinen Rovaniemellä vuonna 2019 järjestetyn Arktisen neuvoston ulkoministeriökokouksen kanssa.

 

Arctic Rally Finland The Rally teams day in Santa Claus Village

Kisaviikko räjäytti mediapotin!

Itse tapahtuman potentiaalinen globaalin uutismedian tavoittavuus oli lopulta lähes 5 miljardia näyttökertaa. Uutismedian potentiaalisen media-arvon ollessa huikeat 44 miljoonaa euroa tapahtumaviikolta ja saman verran jo tapahtumaa edeltävältä ajalta, puhutaan tapahtumien osalta poikkeuksellisen kovasta media-arvosta

Vastaavasti sosiaalisen median potentiaalinen tavoittavuus oli tapahtumaviikon aikana 505 miljoonaa näyttökertaa, media-arvon ollessa tuolta viikolta 2,5 miljoonaa euroa. Arctic Rally Finlandin kuljettajat, tiimit ja ralliorganisaatiot jatkavat tapahtuman levittämistä sosiaalisen media kanavissaan ja verkkosivustoillaan, joten ansaittu media-arvo kasvaa koko ajan.

Rovaniemi houkuttelikin Rallin MM-Sarjan tähtikaartin kaikkien aikojen ensimmäiseen Arctic Rally Finland Powered by CapitalBox -kisaan, ja Lapissa nähtiinkin rallimaailman huippunimiä.

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After Movie ARF21 Visit Rovaniemi

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Snowy day makes every elf smile. Playing hide and seek in the snow, hiking, skiing, ice skating, ice swimming, snowmobile drive…. 
What is your favorite winter activity? #visitrovaniemi #rovaniemichristmas #rovaniemi #arcticcircle
#elf #finland #lapland #christmas #santapark
Snowy day makes every elf smile. Playing hide and seek in the snow, hiking, skiing, ice skating, ice swimming, snowmobile drive…. What is your favorite winter activity? #visitrovaniemi #rovaniemichristmas #rovaniemi #arcticcircle #elf #finland #lapland #christmas #santapark
24 tuntia sitten
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Follow our Christmas calendar ❤️ December the 2nd. A Beautiful and calm morning at The Santa Claus Village. #visitrovaniemi #arcticcircle #lapland #finland @santaclausreindeer
Follow our Christmas calendar ❤️ December the 2nd. A Beautiful and calm morning at The Santa Claus Village. #visitrovaniemi #arcticcircle #lapland #finland @santaclausreindeer
2 päivää sitten
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Follow our Christmas Calendar ❤️ Today on the 1st of December Santa Claus and his little helpers are checking the task lists. So much to do and many magical wishes to make true #visitrovaniemi #rovaniemi #santaclausoffice @santaclausoffice #rovaniemichristmas #visitfinland #christmas #lapland
Follow our Christmas Calendar ❤️ Today on the 1st of December Santa Claus and his little helpers are checking the task lists. So much to do and many magical wishes to make true #visitrovaniemi #rovaniemi #santaclausoffice @santaclausoffice #rovaniemichristmas #visitfinland #christmas #lapland
3 päivää sitten
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Happy Elf Hat day from Rovaniemi! The idea of the day is to share joy to others with small gestures ❤ #elf #visitrovaniemi #christmastime #rovaniemichristmas #lapland #arcticcircle #christmas
Happy Elf Hat day from Rovaniemi! The idea of the day is to share joy to others with small gestures ❤ #elf #visitrovaniemi #christmastime #rovaniemichristmas #lapland #arcticcircle #christmas
3 päivää sitten
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December 1st and Santa Claus Village at the Arctic Circle is full of magic #visitrovaniemi #arcticcircle #santaclausvillage #lapland #visitfinland
December 1st and Santa Claus Village at the Arctic Circle is full of magic #visitrovaniemi #arcticcircle #santaclausvillage #lapland #visitfinland
3 päivää sitten
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WARNING! THIN ICE! Walking on the frozen river in the town centre of Rovaniemi is life-threatening. The City of Rovaniemi and the Lapland Rescue Department warn people about thin ice on the river, especially in the town centre of Rovaniemi. 

People have been observed standing on the frozen Kemijoki River at the city centre area, although the ice cover is very thin, so walking on the frozen river can easily be fatal. 

“If you see someone on the frozen river, they must be immediately instructed to head for land”, states Riku Mäenpää, Safety Instructor at the Lapland Rescue Department.

The ice may also be very weak in places outside the town centre, as there have been no prolonged periods of below-freezing temperatures.

The City began setting up fences which have warning signs about thin ice written in many different languages. Fencing will also be installed close to the Konttinen Summer Theatre to prevent people from sledging down onto the thin ice of the river.

The safari companies will start building a snow barrier from Hotel Pohjanhovi upstream past the Lumberjack Candle Bridge. The purpose of the snow barrier is to prevent people from riding snowmobiles too close to the shore. 

Stay safe while visiting Rovaniemi!
WARNING! THIN ICE! Walking on the frozen river in the town centre of Rovaniemi is life-threatening. The City of Rovaniemi and the Lapland Rescue Department warn people about thin ice on the river, especially in the town centre of Rovaniemi. People have been observed standing on the frozen Kemijoki River at the city centre area, although the ice cover is very thin, so walking on the frozen river can easily be fatal. “If you see someone on the frozen river, they must be immediately instructed to head for land”, states Riku Mäenpää, Safety Instructor at the Lapland Rescue Department. The ice may also be very weak in places outside the town centre, as there have been no prolonged periods of below-freezing temperatures. The City began setting up fences which have warning signs about thin ice written in many different languages. Fencing will also be installed close to the Konttinen Summer Theatre to prevent people from sledging down onto the thin ice of the river. The safari companies will start building a snow barrier from Hotel Pohjanhovi upstream past the Lumberjack Candle Bridge. The purpose of the snow barrier is to prevent people from riding snowmobiles too close to the shore. Stay safe while visiting Rovaniemi!
4 päivää sitten
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Psst… Tilaa Rovaniemen matkailuvinkit sähköpostiisi niin saat parhaat vinkit ja edullisimmat tarjoukset!

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